Keyword Research

Selecting the right keywords serves as the bedrock for any successful SEO strategy. It’s crucial to focus on terms that align with your customers’ actual search behavior. Here’s how we tackle it:

We plan your keywords to rank higher in Google.

Keywork Research


  1. Comprehensive Research: Our team dives deep into understanding your audience. We identify keywords across the entire sales funnel—from initial research queries to those critical buying moments.
  2. Sales Funnel Mapping: We map keywords to different stages of the customer journey. What are people searching for when they’re just exploring options? What terms do they use when they’re ready to make a purchase decision? We cover it all.
  3. Sales Opportunity Assessment: Each keyword undergoes scrutiny. We evaluate its search volume (how often it’s searched) and achievability (how competitive it is). This helps us prioritize effectively.
  4. Competitor Analysis: We peek at your top competitors. What keywords are they ranking for? By weaving these insights into your SEO strategy, we ensure relevance and competitiveness.
Keyword research is essential to help rank your website in Google

ONSITE SEO

Once we’ve pinpointed the optimal keywords for your business, our next step is to craft a robust onsite SEO strategy. Here’s how we approach it:

  1. Keyword Alignment: For each keyword we aim to optimize, it’s crucial that you have specific pages on your website dedicated to those topics. These pages will serve as the canvas for creating relevant SEO copy.
  2. Website Structure and Content: We meticulously build out the ideal website structure. This includes technical SEO enhancements and content improvements. Our goal? To give your website the best shot at claiming the top spot on page 1 for your chosen keywords.
  3. Collaboration and Implementation: We’re in this together! We’ll work closely with you to execute the implementation plan. Our focus? Ensuring that your onsite SEO is finely tuned to the right level.




We can help increase your revenue by putting your business in front of more people.

Search Engin Optimisation Strategy for Nottingham

OFFSITE SEO

Building backlinks is very important for SEO. A ‘backlink’ is a link from a website to yours. These act as ‘votes’ for your website in Google’s eyes. 

 

Our strategy will help you build new backlinks from three sources:

 

1. Journalist outreach - we’ll determine the very best search terms to find industry-relevant requests from journalists and bloggers.

2. Competitor backlink analysis - we’ll show you where your competitors have links and you don’t (ideal opportunities for new backlinks).

3. Guest post opportunities - we'll find the best guest post opportunities on relevant websites that will increase your brands performance and awareness.